Why Is Creating Your Own Voice Over Brand Important
Why do consumers buy one product over another? What is the edge of all successful companies over those who lag behind? Marketing – more specifically BRANDING.
Branding no longer just applies to objects but also to services and individuals – this then applies to your voice over business. Branding is now the buzzword into building a reputation. It is an image that you create and develop for you to become more memorable in the industry, more importantly to your clients.
As you aspire to be in a better position in the voice over industry, committing to the management of your professional identity is important. Your brand is your promise of excellence, your distinctive characteristic that sets you apart from all your peers. Your brand shows your true value to the industry and what you can provide your clients.
So why do you need to create a brand? Carve a niche?
In a line-up of voice over artists, who do you think gets noticed first, a talent who presents a generic skill and image, or a talent who chose to be better, unique and different?
Successful voice over actors have carved a well-defined brand that makes them the front liners and not just project seekers.
Your brand is how you describe yourself and what others perceive you. It is present in your words, actions, accomplishments, strengths, values and most of all, your voice skill and performance.
If you do not brand yourself – others will do it for you.
As management expert Tom Peters wrote on his book, The Brand You 50, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are the CEOs of our own companies: Me, Inc.” He further adds, “You’re not defined by your job title and you’re not confined by your job description.”
Next on Voice Over Marketing… How Can You Shape and Manage Your Brand?