Shoppers Have the Mic This Christmas. Here’s Where the Voice Over Goes
Big W hands its Christmas ads to real shoppers and Myer lets a summer lunch talk. Where Australian voice over artists still fit, and how to get ready.
Cover story · British Voice Over
A new IPA and Bauer study links audio, outdoor and print to stronger brand results, and emotional ads do best there. What it means for UK voiceover artists.
Read the cover storyBig W hands its Christmas ads to real shoppers and Myer lets a summer lunch talk. Where Australian voice over artists still fit, and how to get ready.
What narrating a museum audio guide asks of a voice actor: reading for someone looking at art, short stops, wayfinding lines and takes that match.
What voice clinics say about whispering, why a stage whisper strains more than a soft one, and how to record whispered reads without paying for it later.
What corporate narration covers, how to find the friendly expert read, handle jargon and slide cues, keep a series consistent and win repeat clients.
Why a voice actor's throat goes tight and tired, the signs of muscle tension dysphonia, when to see a voice clinic and what voice therapy involves.
What loop group and walla work really is, how a session runs, the research it takes, and how voice actors find a way in when there are no casting calls.
What goes on a voice actor resume, what to drop from an acting one, how to list credits under NDA, and a worked example page you can copy.
What a reflection filter catches, what it misses, where the mic should sit, and how to test one in your own room before you buy one.
Most voice actors warm up and hardly any cool down. What the research says a vocal cool-down does, and a five minute routine to end every session.