Part of managing your voice over brand is making sure that you have fully maximized its value. As an essential part of marketing your voice over business it is important to have a strong sense of brand message and presence across all marketing methods. So, how well do you maximize your voice over brand? Here…Continue reading Maximizing the Value of Your Brand
Whether you are a beginner or a seasoned voice actor in the industry, your branding and how you manage it is your personal responsibility. Yes, you can be influenced by your mentors, advisors, agents, or coaches, but ultimately no one should manage your voice over brand but YOU. Managing your personal brand is managing your…Continue reading Managing Your Voice Over Brand
Previously we discussed the importance of creating a brand for your voice over business to stand out amongst other voice over talents in your niche. What used to be a marketing practice that applies to products and service, branding can now be applied to any business including voice over services. But branding a voice over…Continue reading How Can You Shape Your Voice Over Brand?
Why do consumers buy one product over another? What is the edge of all successful companies over those who lag behind? Marketing – more specifically BRANDING. Branding no longer just applies to objects but also to services and individuals – this then applies to your voice over business. Branding is now the buzzword into building…Continue reading Why Is Creating Your Own Voice Over Brand Important
Once you are done taking the first steps in self-promotion – investing on proper training and producing quality voiceover work and demo, you can now explore other self-promotion and marketing methods. Like any marketing strategy, self-promotion requires investment of time and money, so no need to rush in doing everything all at once. Focus on…Continue reading A Quick List of Self-Promotion and Marketing Methods
Self-promotion is a word that is feared, almost a taboo word even for an experienced freelance voiceover. It is ironic that even as professional communicators, a lot of voiceover actors shy away from self-promotion. Is it because most people are raised to be modest that even the most confident voice talent would have second thoughts…Continue reading Be Not Afraid of Self-Promotion