December 2016 – Seasons Greetings!
Season’s greetings as 2016 winds down. A short holiday note wishing clients and voice actors a happy end to the year.
Author: Tom Lindqvist
A Literature Classic Voice Over
Sony’s live-action Peter Rabbit film is getting a voice cast, so we run through who’s playing who, plus the history behind Beatrix Potter’s book.
More Facts On The Video Gaming Industry
US gaming stats on the top genres and platforms, plus what the SAG-AFTRA strike and the industry’s secrecy mean for voice actors.
How Voice Actors Study Their Lines
Four habits that help voice actors get inside a script, from studying other performers to treating every take like it’s the first one.
The Long Term Impact On Ad Appeal
A brain scan study of 200 TV ad viewers found stories and emotion stick, hard sells don’t. That’s why so many scripts ask for a natural, light read.
Why Video Ads Don’t Pay As Much As you Think They Should
Why video ad budgets get eaten up by research, targeting and promotion, and what that means for voice actors chasing the big project.
The Basics on Voice Over Auditions and P2P Casting
Three habits that get auditions heard on pay-to-play sites: submit early, keep the sound professional, and only go for roles that suit your voice.
Preparing For A Negotiation
Six steps to prep before you negotiate, from research to knowing who actually makes the call, with voice over examples along the way.
Infringement In Voiceovers
What cease and desist letters and copyright infringement mean for voice actors, plus why you should ask before using client work in your demo.
The Public Perception of A Voice Artist
People still think voice acting is just reading out loud. Why industry veterans say it isn’t, and how public perception has shifted.
