Advertising Brands and Voice Overs
A look at the steps behind a brand’s ad, from defining the audience to placing it, and why the script’s already locked by the time you’re hired.
A look at the steps behind a brand’s ad, from defining the audience to placing it, and why the script’s already locked by the time you’re hired.
Voiceover, un-style voiceover and lip-sync dubbing get mixed up all the time. What each one actually is, and where you’ll see them used.
Alexa, a Phoenix radio pro of 23 years, talks about her sassy hotel spots, her home studio gear, and why feedback beats going it alone.
Viewers took to Twitter to slam the narration in Playa In Marbella, Narcos and The Great Gatsby. A look at what they said, and why it stung.
When a script clashes with your beliefs, or someone asks if that’s your voice on the ad. Real cases where saying yes, or admitting it, backfired.
Kim’s an Australian voice actor based in Auckland with 20 years in radio. He talks character voices, demo reels, and nailing online auditions.
Work’s gone quiet? Here’s what voice actors can do with the downtime: conventions, webinars, a gear check, fresh demos and a marketing rethink.
Arjun, a Bollywood actor from a well known filmmaking family, voices Buck in Ice Age: Collision Course. His road there wasn’t smooth.
Christina, a Canadian voice actor, on leaving finance for commercials and narration, recording around nap times, and her home booth setup.
Why a great voice isn’t enough on its own, plus the university programs, workshops and coaching options that teach the acting side.