Advertising Brands and Voice Overs
A look at the steps behind a brand's ad, from defining the audience to placing it, and why the script's already locked by the time you're hired.
A look at the steps behind a brand's ad, from defining the audience to placing it, and why the script's already locked by the time you're hired.
Being online isn't enough if clients can't reach you. Tips for voice actors on staying responsive, keeping a calendar current, and updating demos.
Voiceover, un-style voiceover and lip-sync dubbing get mixed up all the time. What each one actually is, and where you'll see them used.
Jim, a Philadelphia voice actor with an arts management day job, talks basement studio setup, his Groucho Marx impression, and starting late.
Alexa, a Phoenix radio pro of 23 years, talks about her sassy hotel spots, her home studio gear, and why feedback beats going it alone.
Jackson, a San Francisco voice actor with theater and sketch comedy roots, talks home studio gear, a tricky documentary job, and why coaching pays off.
Marcela, a bilingual voice artist from Costa Rica, on her radio start, voicing seven characters in one e-learning course, and staying happy at work.
Graeme, an Australian voice actor and former radio DJ, talks about his start in 1979, his home studio gear, and why being directed is tough.
Cooper is ten and has been voice acting since he was five. He talks characters, recording in mom's closet, and working through the flu.
Mr. Robot's quiet second season raises a fair question: when does a show need voiceover narration, and when is silence the better call?