How to Stay Authentic with Your Voice Over Brand
Staying true to your core values is the foundation of a voice over brand that feels real. Here’s how self-knowledge shapes the way you market yourself.
Author: Claire Whitfield
Developing a Marketing Plan for Your Voice Over Business
Treating your voice work as a business means having a marketing plan. Here’s a framework, plus the difference between strategy and tactics.
The Pros and Cons Of Having Your Own Professional Home Studio
Building a home studio costs time and money up front, but it pays off later. A look at the tradeoffs for voice actors weighing the setup.
The Voice Over Gender’s Influence on Political Ads
Research suggests male voices read as more credible in political ads, while women get steered toward women’s issues. So what’s your take?
Glen Lloyd: World Class Sound Quality and Business Relations
Glen, an Australian voice talent working out of Hong Kong, talks client communication, his home studio mics and gear, and how he promotes himself.
Head In The Game, Australian Voice Actor: Graeme Stone
Graeme, an Australian voice actor and former radio DJ, talks about his start in 1979, his home studio gear, and why being directed is tough.
Voice Over Ads: Male or Female Voice?
Male or female voice for your ad? Poll data, Super Bowl viewing habits and YouTube trends suggest it depends on your brand and audience.
Voiceover Advice You Don’t Go For
Five bits of voiceover advice worth ignoring, from the good voice myth to skipping conferences and agents, and why each one falls apart.
When Advertising Turned To Broadcasting
A look back at how radio became an ad medium in the 1920s, from NBC’s first broadcasts to Britain’s Chelmsford ban and the birth of the BBC.
Who’s Hiring Voice Over Projects This 2016?
Video, brand campaigns, audiobooks and accented English are where the work is in 2016, plus why a fast turnaround keeps clients coming back.
