The Voice Over Gender’s Influence on Political Ads

The world of advertising can be another thing when we start talking about political ads and whether to use a male or a female voice over.  Women’s voices can be emphatic and persuasive in an ad where it’s trying to sell you services and products because women are known to know better when it comes to rearing children and providing for their needs and for the needs of their household, and of course shopping for everyone in the family.

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Apparently, what works for radio or TV commercial voices, or cartoon and character voice overs, does not always mean it would work for voice over in political ads.  As published in an article by Lauren Leatherby for Journalist’s Resource, studies still found men’s voices to be perceived as more credible as far as a country’s issues and international affairs go.   Women’s voices were only good for ‘women’s issues’ as far as political ads go, although the Republicans have used women voice over talents more than the Democrats.

What do you think?  Did male voice overs in political ads have more impact on you than, say, if it were done by a woman?