A Comparison of Castings Between Two Voice Over Website Rates for the Same Jobs

Voice over rates are always a hot topic. Especially now that many jobs are being cast online and more often than not recorded in a voice talent’s professional home studio.

Dollar-Sign-285x300Most voice actors have minimum rates, which are expected and show professionalism. But how low is too low?

Debate continues to rage about which casting websites give you the best bang for your buck. Many still complain that they should not be charged to be listed on these sites, and of course everyone is welcome to voice their opinion. Many look at being listed on these sites as exposure and write it off through tax as marketing spend.

We decided to do a random check today and put The Voice Realm head to head with some real castings done on a competitor’s website.

What would they pay elsewhere, and what would they pay if cast through The Voice Realm?

These castings were selected randomly, written down and then we went through The Voice Realm set voice over rate card and wrote down the comparisons. For full disclosure TVR does take at 15% commission on each job and a $99 yearly listing fee, compared to up to $395 elsewhere.

THE RESULTS ARE IN:

Other site:
45 second TV spot: $150

at TVR: $225

 
Other site:
43 second non-broadcast narration: $100

at TVR: $175

 
Other site:
30 second TV test spot + travel to studio in NY: $200

at TVR: $175

 
Other site:
100 second commercial spot: $400

at TVR: would be classed as ‘infomercial’ : $675

 
Other site:
30 sec TV spot(s) Vague description about how many spots will be made or where they will air: $400

at TVR: Minimum $175 if it were one spot airing locally in a small market.
If there were 2 spots airing in more than 5 states, total would be $1000. If the 2 spots were to air in a small local market, total would be $225.

CONCLUSION:

Everyone will have their own take on the results, so I’m not going to analyze them or break them down. Quite simply voice talent cannot bid against each other due to our set rate card. Invoices happen automatically, and payment is made within 72 hours of a job being closed.

Many would argue that these jobs would pay more through a traditional agent. Which is true, however there’s also no travel required with castings online, no callbacks, no gas, and other expenses like insurance required by some studios.

I would love your feedback and comments below on how you deal with low-budget clients.

Lauren Maree

Lauren Maree is Voice and Client Services Manager at The Voice Realm. With over 15 years experience working for some of the world's leading Advertising Agencies, as well as over 7 years within a major market voice over agency.

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  • Tracy

    Very interesting. And I can only guess what the other site was 🙂

  • This is good to know being members of T.V.R. but I wonder if some clients are going to look at these prices and go elsewhere because many clients nowadays are still looking for the cheaper option. If it is cheaper elsewhere then they may go elsewhere. Advertising these rates in a plain to see way could deter some people to even try out T.V.R. rather than having the client just going through the click-through process of selecting their needs and then seeing the price at the end of this process.

    On the other hand the clients that come to T.V.R. come because they are happy with the talented voice talent who work with T.V.R. You guys have a great formula to keep happy voice artists and also to keep your clients happy. Well done TVR for a successful few years in business.

    And because it is Christmas time, I wish you a Happy Christmas and a prosperous and Happy New Year!

  • Love ThatRebecca

    I’m intrigued with this information and overall pleased. I know that whatever is happening at other sites, the benefit of having the fixed rate card lies in the straight-forward approach here. Other sites can have ‘glittery’ jobs, but perhaps it’s a real auction in the end, vs what is originally posted. I suppose speculation only leads to more of the same…

    My business includes TheVoiceRealm as well as many other tactics to build my own business and generate revenue. I appreciate your organization very much, and like Mckenzie said – HAPPY HOLIDAYS!

  • tonyreeves

    Very Interesting. Is the $99 fee a new thing? Or have I just had another senior moment and forgotten about it? In any event, it’s acceptable.
    I prefer TVR to all the other sites, on two counts – paying commission just on the work you get, and the fixed rates. In fact I have steered several people asking about fair rates to your ratecard.
    I think you should name the other site, after all you are doing no more than stating facts – taking a really wild guess, would it be a letter V and three numbers? Best way of dealing with low-budget sites is to not renew your subscription:)

  • Greg Marston

    Looks like you’ve done some homework Lauren! However, there are, literally, dozens of sites “out there”, and it must be difficult, nay impossible, to compare them all. Bottom line for me is that I’m generally-speaking happy with what I get paid for the work I’ve had through TVR. Importantly, on a “world-wide” scale, your rates seem to be in line with most of the rates/guidelines in place through various governing bodies, equity organisations and the like. Sadly, it’s one helluva competitive marketplace, and there’ll always be those ready to undercut. So for me, I’m in favour – BIGtime – of having someone like TVR sticking to what I’d call generally realistic and reasonable prices…

  • Great stuff, Lauren! It’s not often we see somebody do a bit of sleuthing on industry prices… and then wiki-leak it out to the rest of us 😉

    As for dealing with low-ballers, I simply offer the “direct partner pricing” option, which is a reasonably low-end figure… but the volume must be guaranteed, and I always take a deposit before starting these kinds of projects. This has been working quite nicely for me, even though it scares off about 90% of the bargain-bin crawlers who come knockin’ on my door. But that’s really not much of a loss at all, if I were to do the math. Most cheapies are one-off gigs, and a lot of them are astonishingly picky customers with many an odd request, in spite of knowing that they are getting a discount to begin with. Go figure. On the other hand, giving a new client a break with a volume discount has led to some unexpectedly good relationships. One of my biggest customers started out as a cheap-o that I could have easily dismissed at first… but we’ve been working together for a few years now, and the workload is consistently heavy year-round. I’m happy with the checks I receive, and they are happy with the price. To this day, we actually laugh about our first meeting! Again, I say: Go figure!