How to Build a Strong Voice Over Social Media Profile
It is so easy to create a new social media account – just a few clicks of a button and presto! You have your shiny new social media profile. But it is not as simple as most people think especially if you are creating a platform to promote your voice over career.
There are so many benefits to having a social media profile for your voice over business. The publicity you will get, the ability to connect with the voice over community and a broader client base – the opportunities can be endless once you find your place in the social media landscape.
Before you click that submit button, take a step back and do some brainstorming and planning.
Know your brand and where you sit in the industry radar
What is your niche? Who is your target/ideal client? Are you established enough to be considered a leader in your niche? These are some questions you need to ask yourself to understand where you sit in the voice over radar. Having a better understanding of your brand and your place in industry would help you plan where and how far you need to cast your net.
Find the platform where you can have more traction
It would be a waste of your energy and time (and maybe money) if you spend hours creating, building and maintaining all your social medial platforms where in fact your target audience and ideal client are not active users of the platform.
List your top 25 ideal clients (whether they are a company, an agency, a casting director, a producer, etc.) and find out what platform/s they are active in. – that’s where you need to cast your net.
Know who the real influencers are
Who do you need to connect with and cultivate a long- term relationship? Who can bring value to your voice over business?
There is no point in having a lot of followers if they are not actually buying your service. It has to be more than just likes, retweets and clicks, more than being raving fans, they should be loyal clients. These are influencers who can bring opportunities at your doorstep, whether they are actual voice seekers or industry leaders who can help widen your net and put your name forward.
Consistently develop content that is current and relatable
Three C’s you have to remember – Consistent, Content and Current.
You need to have a social media calendar to plan out what are the activities you are going to target or create to get your message out there. As they say, “If you are persistent, you will get it. If you are consistent, you will keep it.” Having a calendar also helps manage how much time (and money) you would need to invest for every activity, making it easier for you to measure your results.
It is not enough that you share, like or engage, being active in your business’ social media means you have to put out your own content. And these are not just the work you have done, or your latest demo – you need to be a voice in the industry that creates topical content that our audience and client needs. You have to be fluid, dynamic and responsive.
Learn how you to measure your results
You may be sharing content, engaging with followers, spending hours daily managing your social media accounts, but how are you actually converting that into business?
Measuring your return of investment is key to figuring if your time, energy and money is worth it, what activities are actually working. You need to be specific on the performance indicators that you wish to measure, like audience reach, conversion, click-through, etc., then you can employ either manual process by using the data readily available to you on the platform, or using add-ons to compute for the more complicated performance indicators.
Creating and building your social media profile can be overwhelming, by planning and laying out a sound social media strategy it would help you build a strong social media profile. And once you are able sustain it, you don’t just have a strong profile, but a stronger social media presence.
How have you utilized social media to promote your voice over business?